Laval, November 7th, 2014 – Following the major upgrade of its websites as part of its new corporate image, Aventure Écotourisme Québec is now proud to unveil its "Quality Safety Certified" label, officially launched during its annual convention in Wendake on November 4th and 5th.

What is the Quality Safety Certified label?

Over the last ten years, Aventure Écotourisme Québec has endeavoured to professionalize adventure tourism and ecotourism in Québec by implementing higher quality and safety standards and working with its members to ensure they meet or even exceed the highest levels of professionalism.

To highlight the fact that its members follow these strict safety standards and provide high quality activities, the Association has developed a strong label that speaks for itself: the "Quality Safety Certified". This label is a seal of quality given to companies who strive relentlessly to provide the best outdoors and adventure services to their clients.

From a business point of view, this label represents a symbol of trust for all consumers who wish to take part in outdoors excursions or expeditions. By choosing a "Quality Safety Certified" company, they are confident that their experience will be governed by the highest safety and quality standards in the industry.

Aventure Écotourisme Québec hopes that all companies and partners adopt this label and use it in their communication tools in order to highlight the fact that they abide by professional standards.